Staying on top of the value of big-ticket items is important for buyers, sellers, and owners. With Carvana’s Value Tracker, people can easily check how much their car is worth at any given time — all within the Carvana app. To launch this exciting new tool, we tapped (car collector) Dax Shepherd and (single-car owner) Kristen Bell to get the word out.
The video garnered 1.5 million views in a week, making it the highest-performing Carvana broadcast spot of all time and kicking off ongoing campaigns with Kristen and Dax.
Director: Jonathan Klein
Production: Domo
In-House: Carvana
Creative Directors: Evan Boswell & Nick Olish
Sr. Copywriter: Sean Thomas
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